school
communications
is my thing.
communications
is my thing.
about me
I’m a strategic communications professional with a strong foundation in both marketing and technology, driven by a passion for education. My approach to problem-solving starts with understanding purpose first, then building the right strategy to support it. I bring experience across branding, communications, educational technology, public relations, and digital media, allowing me to connect big-picture thinking with hands-on execution. I take pride in creating clear, consistent communication that strengthens alignment, builds trust, and helps people feel informed and engaged.
core competencies:
- Strategic Communications Planning
- Digital Communications
- Crisis & Media Communication
- System-Level Awareness
- Storytelling & Content Strategy
- Stakeholder Engagement & Community Relations
- Cross-Department Alignment
- Accessibility & ADA Compliance
instruction / pd
experience
-
Branding Manager
Eight Media - Creative Agency
April 2013 - March 2015 -
Computer Technician
Plymouth-Canton Community Schools
March 2015 - April 2017
Jan. 2022 - Dec. 2024 -
Digital Marketing Specialist
Oakland Schools
April 2017 - Sept. 2019 -
Marketing Manager
Michigan Science Center
Sept. 2019 - Aug. 2020 -
Technology Support Analyst
Dearborn Public Schools
Dec. 2024 - Present
professional organizations
Leadership Oakland Cornerstone Program – 2018-2019
Selective leadership development program focused on civic engagement and cross-sector collaboration
American Marketing Association – Detroit Chapter
Communications Co-Chair, 2018-2019
Membership Chair, 2017-2018
Michigan School Public Relations Association (MSPRA)
Member, 2017-2020
Oakland County School Public Relations Association (OCSPRA)
Member, 2017-2019
education
Master of Business Administration (MBA), Marketing
Mike Ilitch School of Business, Wayne State University – 2024
Bachelor of Science in Business Administration (BSBA), Marketing
Wayne State University – 2012
Concentration: Advertising and Marketing Communications
“Just a teaspoon of great design makes the medicine go down.”
Storytelling is at the heart of everything I do. A focus on user experience, visuals and purpose help tell that story and demonstrate true value. Through sensible back-end design and a crystal-clear brand strategy, we create a seamless experience for users.
waseem
let’s talk
process

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process
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