if a district doesn’t tell its own story, someone else will

about me

I’m a strategic communications professional with a rare blend of communications, marketing, and technology experience, driven by a deep commitment to public education. I specialize in turning complex challenges into clear communication systems that build trust, improve alignment, and keep communities informed.

My background covers school communications, branding, public relations, digital media, web strategy, and educational technology, allowing me to connect executive-level strategy with hands-on execution. I believe great communication should create clarity, confidence, and connection.

core competencies:

  • Strategic Communications Planning
  • Crisis & Media Communication
  • System-Level Awareness
  • Stakeholder & Community Engagement
  • Cross-Department Alignment
  • Storytelling & Content Strategy
  • Digital Communications & Web Strategy
  • Accessibility & ADA Compliance
LinkedIn
LinkedIn

portfolio

experience

leadership / community engagement

professional organizations

Leadership Oakland Cornerstone Program – 2018-2019
Selective leadership development program focused on civic engagement and cross-sector collaboration

American Marketing Association – Detroit Chapter
Communications Co-Chair, 2018-2019
Membership Chair, 2017-2018

Michigan School Public Relations Association (MSPRA)
Member, 2017-2020

Oakland County School Public Relations Association (OCSPRA)
Member, 2017-2019

education

Master of Business Administration (MBA), Marketing
Mike Ilitch School of Business, Wayne State University – 2024

Bachelor of Science in Business Administration (BSBA), Marketing
Wayne State University – 2012
Concentration: Advertising and Marketing Communications

“Communication should help families feel informed, staff feel valued, and communities feel proud.”

Storytelling is at the heart of everything I do. Clear communication, thoughtful design, and purposeful strategy help people understand what matters most. When messaging, systems, and brand experience work together, families feel informed, staff feel aligned, and communities feel connected.

waseem

let’s talk